At ServiceNow, financial services customers rely on our platform to connect the apps, systems, people, suppliers and facilities required to deliver a critical business service. Financial services firms should put themselves in their customer's shoes and think about the things that build trust. There are four key dimensions to maintain customer trust in response to emerging technologies:
1.Reliability: technology, people and processes that support the customer's daily financial tasks − whether making a deposit, filing an insurance claim, or investing funds − this must be readily available and performing to customer expectations.
2.Security and privacy: financial services firms are custodians of not only financial assets, but also extremely sensitive and private customer data. Customers need regular assurances that their data is safe and being used appropriately.
3.Compliance: customers are aware that financial services firms must follow rules, policies, and procedures that safeguard their best interests. We should not underestimate the customer's awareness of regulatory compliance to make sure the system manages risk and protects consumers.
4.Transparency is essential: as the regulatory and market environment is evolving, financial institutions must assure customers that they are addressing bias in AI by being transparent about the data used to train models and how results were derived.
Learn more about EY and ServiceNow’s strategic alliance here